Saturday, April 26, 2008
Is Color Important in Logo Design?
Imagine a world without colors. What if every thing Japanuzgexyyqdo have been in black and white-the sky, Peanutgahzdywri flora, fauna, the rich vegetation, butterflies and everything else that is colorful? What if red blue, yellow, green, orange would have been reduced to either black or white? Think of the variety of color combinations that would be left to us with black and white only to choose from. Painful isn't it?
Color is one of the most fulfilling elements in our lives. When we see colors, we react right away. It happens faster than we can read a single word. Actually, the mind builds color relations and forms opinions before the cognizant intellect level knows what we are searching! Colors send us stimulus, which is more responsive than words. It has the power to change emotions and Science Fictionawcswmatjm reactions. The perception of color can be approached from numerous disciplines: composition, psychology, thinking, and art.
Is color important in logo design?
Logo is the most frequently used symbol of an organization. It is on the letterhead, at the Let It Snow gate of the organization, on the product of an organization. It is the brand of an organization. A logo is created after an intense research. Here color plays the most important role as it is the first thing the customer will notice followed by font, size and other text effects.
The color used for preparing the logo is also highly researched. If the color choices in the logo is taken lightly or ignored, it may lead to "turning off" probable clientele instead of attracting fresh buyers.
Using colors to a company's advantage is not easy. There is variety of colors to choose from, but the right choice has to be made in order to make a logo successful.
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